Rachel Nielsen
Wellness Tip:
Be Social to Boost Creativity
Socializing during work hours is often seen as a distraction. But in the right balance, it can actually increase your productivity. Those coffee runs and chats with colleagues can help you think more creatively.
Research shows that people feel more supported and connected after shared social time, and that sense of support makes it easier to generate new ideas and solve problems.
In other words, creativity doesn’t just happen at your desk. “Creativity is social even when it does not seem to be,” says author and psychologist Dr Zorana Ivcevic Pringle. “We are consciously or not consciously influenced by others throughout our creative process.”
So, embrace those small social breaks as a way to boost your mood and your creativity.
Routine Breakdown
Rachel Nielsen, Lead Creative Strategist at Twirl, Content Creator & Work-Life Balance Advocate
The Daily Routine of a Creative Strategist & Work-Life Balance Advocate

As a first hire and Lead Creative Strategist at Twirl, Rachel Nielsen says her routine has evolved as the company has scaled, “but the non-negotiables have stayed the same – they’re what keep me sustainable in a fast-paced startup environment.” Here’s her daily routine.
The Routine:
- Morning movement. “I do some form of movement every day, whether that’s yoga in the morning or a fitness class in the evening if I miss it.”
- Twirl team breakfast. “We have breakfast together as a team most mornings. We go out for coffee together at 9:30am when everyone’s arrived and it sets the tone for the day and reminds me I’m building something with people I actually like!”
- Lunch (the full hour!). “We get nutritious lunches delivered from Calo, and I take the full hour – sometimes to eat and chat, sometimes to go for a walk. As someone who helps set our company culture, I model this behavior so the team knows breaks aren’t just ‘allowed,’ they’re essential.”
- Afternoon location switch. “I’ll move between the office, a café, or even work from home for part of the day. Changing my environment keeps my creative brain engaged. When I’m stuck on a strategy, a change of scenery almost always unlocks something!”
- Afternoon snack/coffee/smoothie. “This is my 3pm reset. I’m not one of those people who can power through the afternoon slump… I’ve learned to work with my energy, not against it. A good snack and an espresso keep me going without crashing later.”
- Cooking dinner (loyal HelloFresh user for 4 years!) “Cooking is meditative for me, and using meal kits means I don’t have to think about what to make after a long day. It’s the transition ritual from ‘work Rachel’ to ‘off-duty Rachel.’”
- Phone calls with sisters or chatting with flatmates. “Sometimes you get home and don’t realise the only people you spoke to are colleagues!”
- Reading fiction/fantasy for an hour before bed. “I read fiction – rarely non-fiction or self/help – for at least an hour before bed. It’s my brain’s signal that the day is done!!! Reading lets me ‘escape’ in a way scrolling never does, and I sleep so much better when I stick to this.”
Why it works:
- Rachel’s day is built around protecting her energy in small, consistent ways. Daily movement boosts mood and focus, shared breakfasts build connection (a major predictor of creative performance), and real lunch breaks prevent cognitive fatigue. Switching locations keeps her brain stimulated, while snacks and evening cooking respect her natural energy rhythms rather than fighting them. By ending with a book instead of screens, she signals a true shutdown for her nervous system. As Rachel says, “Productivity isn’t about hours logged; it’s about showing up sharp!”
Rachel’s routine reminds us that good habits don’t just help you perform better – they give others permission to do the same. So go on: take your breaks, protect your work-life balance, and see how it influences those around you.














