Mickey Wilson
Productivity Tip:
Ask “Future Me”
When faced with a decision, here’s a simple question you can ask yourself: What would make tomorrow easier?
It’s tempting to optimize for what feels easiest right now. But taking a moment to picture the person who’ll have to deal with the consequences tomorrow can shift your perspective.
There’s actually some psychology behind this. Research on “future self-continuity” has found that when we feel more connected to our future selves, we’re more likely to make decisions that benefit us later rather than prioritizing immediate rewards.
So… wash the dishes before bed. Prep your lunch while you’re already in the kitchen. Write down the next step before closing your laptop. Put your gym clothes somewhere you’ll trip over them in the morning.
It doesn’t mean you have to choose the harder option every time. But what if you do Future You a favor more often?
Routine Breakdown
Mickey Wilson, CEO and Co-founder of Firestarter
How a CEO Uses Mornings to “Become Herself”

“I haven’t always been a morning person,” says Mickey Wilson. “In my twenties and thirties, I’d hit snooze about 14 times, get up at the last possible minute, get ready in ten minutes flat and fly out of the house.” These days, she’s the complete opposite. “Even if I have to be somewhere obscenely early, I’ll build in a full 90 minutes just to ‘become myself first’.”
The Routine:
- 5.30am – Wakes without an alarm (which she suspects “has less to do with impeccable discipline and more to do with age”), drinks a large glass of water with lime and checks her phone. “I know checking your phone first thing is probably against every piece of morning-routine advice ever written, but I still do it. I’m curious about what I’ve missed… and at least I hydrate while I’m committing the offence 😉.”
- 5.45am – Coffee and half an hour of reading. “This is probably my favourite part of the day. It’s the only completely uninterrupted ‘me’ time I get. I read all sorts, but usually fiction – it gets my creative brain going before anyone else gets access to it.”
- 6.15am – Decaf coffee and journalling. “Writing helps me work out what I’m actually thinking and feeling. I’m a creative strategist, and I’m also writing a book, so there are generally far too many ideas rattling around in my head. Journalling gives them a place to go.”
- 6.45am – Shower and get ready. “By now, I feel like I’ve actually elegantly arrived in the day rather than being catapulted into it. I shower, get dressed and get ready to head out.”
- 7.15am – Dog walk and biz-partner download. “I take my whippet, Loki, out for his morning walk and often speak to Chris, my business partner, at the same time. We talk through the day ahead, work through anything that’s bothering us, solve problems and, at the moment, debate whatever part of BRANDFIRE – the book we’re writing together – is occupying our brains. Walking seems to make conversations flow differently too.”
- 8.15am – Work time. “I get home, feed Loki and start my working day. By the time I sit down with my laptop, I’ve already read something, written something, spoken to someone, done about 7000 steps, and planned the day. For me, those first few hours aren’t really about productivity – they’re just about being me.”
Why it works:
- She’s right – experts do say checking your phone first thing can cause stress and anxiety. That said, how and what you engage with makes a difference, so it comes down to what works for you.
- Reading fiction may boost creativity and make us more empathetic, while journaling can be super beneficial for mental health.
- Walking really does get your thoughts moving. One study found that a person’s creative output increased by an average of 60% when walking. Not to mention that it’s great for your health!
Mickey’s last point is really key, here: it’s not about productivity – in other words, it’s not about checking things off a list to do everything “right” – it’s about doing what makes her feel like herself. Isn’t that ultimately what any routine is about? 😌














